The reality of becoming an influencer
Marketplace All-in-One
Marketplace
4.5 • 1.4K Ratings
🗓️ 17 November 2023
⏱️ 17 minutes
🧾️ Download transcript
Summary
Being an influencer might sound like the best job in the world, but viral content creator Sid Raskind, who has over 4 million TikTok followers, says that it’s a lot harder than it looks.
Think you’re financially inclined? Learn more about the reality of influencer life:
- A very small number of influencers earn the majority of money and views
- Black influencers are paid less than white influencers, and the racial pay gap might be worse for influencers than people in other industries
- Are influencers actually earning money for their clients?
Are you in an educational setting? Here’s a handy listening guide.
This podcast is presented in partnership with Greenlight: the money app for teens — with investing. For a limited time, our listeners can earn $10 when they sign up today for a Greenlight account.
Transcript
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| 0:00.0 | Hey Parents and Teens, this episode of Financially |
| 0:03.8 | In Presented in Partnership with Greenlight, the Money Up for Teens |
| 0:07.7 | with Investing. |
| 0:09.3 | Today's episode is all about entrepreneurship |
| 0:11.7 | and making content creation a career. |
| 0:14.0 | As you start working, it's important you make your money work as hard as you do. |
| 0:19.0 | How? Investing. |
| 0:20.0 | With Green Light, you can learn to invest backed by research and insights from the experts. |
| 0:25.7 | For a limited time, our listeners can get $10 when they sign up today for a Green Light account |
| 0:30.0 | at greenlight.com slash inclined. That's Green Light.com slash Inclined. That's Greenlight.com slash I N.C.L. I. E.D. And then. The What's up everybody? I'm Janelle Espinal and welcome to Financially |
| 0:59.6 | inclined for Marketplace. We're sharing money lessons for living life your own way. Being a |
| 1:05.0 | social media influencer might seem like the best job you could possibly have. Like some |
| 1:10.4 | people really make millions of dollars just by being themselves on an app. |
| 1:15.5 | What could be better than that? |
| 1:16.8 | It beats commuting to work every day and having a boss, right? |
| 1:20.9 | Well, turns out it's harder than it looks. |
| 1:23.0 | We're going to hear from Sid Raskin, who has over 4 million followers on Tik-Tock, |
| 1:28.0 | and 1 million on Instagram. |
| 1:30.0 | And he hosts a podcast called Explain Like I'm 30. |
| 1:33.2 | His claim to fame is really his popular Tik-Toc video series. |
| 1:36.6 | Here's something I wish I knew before I was in my 30s. |
| 1:38.9 | You can stop a pot from boiling over |
... |
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