The Real Secret Behind Celebrity Endorsement Deals (Elite Connector Reveals All)

Dropping Bombs

Brad Lea

Business, Entrepreneurship

4.8 • 2.3K Ratings

🗓️ 10 December 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

LightSpeed VT: https://www.lightspeedvt.com/

Dropping Bombs Podcast: https://www.droppingbombs.com/

In this raw Dropping Bombs episode, Air Force veteran and elite relationship specialist Timothy "TK" Klund reveals how dying four times in a car crash rewired his entire approach to business. After walking away from a six-figure mobile home career, TK rebuilt his life around relationships that matter—connecting pro athletes, celebrities, and corporations through powerhouse branding deals. From founding Verve Systems to creating the Celebrity Softball Classic charity event, TK exposes the difference between contacts and real relationships.

TK breaks down why most people have thousands of contacts but zero leverage, the Jerry Maguire moment that changed everything, and how mentorship from philanthropic boards unlocked his network. You'll also hear his unfiltered take on the veteran suicide epidemic and why America is waking up to good versus evil. If you're ready to stop chasing shallow connections and start building relationships that actually create opportunities, this conversation is your blueprint.

🔗 Connect with Timothy Klund

Instagram: https://www.instagram.com/klund09

Verve Performance Instagram: https://www.instagram.com/vplabs

Verve Website: https://verveperformancelabs.com/

Celebrity Softball Classic FB: https://www.facebook.com/celebritysoftballclassictexas/

Celebrity Softball Classic Website: https://celebritysoftballclassic.org/

Watch the full-length video version of any Dropping Bombs episode here on YouTube.

Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.

LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:

https://www.lightspeedvt.com/

Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/

This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.

Closer School: https://www.closerschool.com/cs

Transcript

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0:00.0	You literally flatlined. My face went through the driver's side window. My brother was like, you look like the dude off Goonies. And that's when I just tell my wife like I'm doing something else. And that's why I told I want to be at Jerry McGuire and she thought I had brain damage. Show me the money! And then I met my first athlete not long after that. Roger Clemens was like, hey, I got a couple friends that want to play. Matthew McConaughey came and played and he brought his son with him. Jimmy Mack, who is the reason why I wear number nine, he's my favorite player growing up.
0:24.8	Out of all the big relationships you have, like what are some crazy stories no one would believe?
0:30.6	Well, one of my favorites I tell everybody is.
0:35.6	What it is, Brad Lee, back again with another episode of Drop Bombs today in the studio.
0:40.3	Folks, as always, I got a real treat for you.
0:43.2	My man, TK's in the house.
0:45.2	What's going down?
0:46.2	Oh, blind and driving, baby.
0:48.5	You know, trains and automobiles all day long.
0:51.0	Let's do it.
0:51.6	Folks, if you guys don't know this dude, Timothy Klund, TK is what they call him,
0:56.3	54-year-old U.S. Air Force veteran, corporate executive, elite relationship specialist who builds
1:03.6	powerhouse brands for professional athletes, celebrities, CEOs, corporations.
1:14.9	And as the CEO and founder of Verve system, TK leads an innovative wellness brand focused on performance, protection, and recovery. With over two
1:19.9	decades of experience, TK is a leading authority in branding and marketing, specialized in personal
1:25.8	name branding, corporate partnerships, and
1:28.9	major endorsement opportunities. And also, I don't know if you're the founder or what,
1:33.7	the celebrity softball? Yes, sir, founder. Classic. All the way. Is it called? Celebrity
1:39.2	softball classic. This year, Carl's House, Verve Celebrity Softball Classic, hired by Dave and Busters.
1:45.9	The old Dave and Busters is in on it this year, so we're excited.
1:50.0	So you put those on every year?
1:52.6	This be our 11th year, sure is.
	...

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