Summary
During World War II, posters featuring a brash and beautiful woman inspired others to take up factory jobs and support America's war effort. "Rosie The Riveter" would become a symbol of American gumption. But was Rosie a real person?
Transcript
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| 0:00.0 | I want to follow the noise. |
| 0:03.0 | Bloomberg follows the money, whether it's the funds fueling AI or crypto's trillion-dollar swings. |
| 0:08.9 | There's a money side to every story. |
| 0:11.4 | Get the money side of the story. |
| 0:13.5 | Subscribe now at Bloomberg.com. |
| 0:20.0 | I want you to close your eyes or do whatever you do when you're trying to think of something visual. |
| 0:25.3 | And I want you to come up with what you think is the most famous image from World War II, |
| 0:30.1 | like a photograph or a work of art. |
| 0:32.8 | What comes to mind? I'll give you a second. |
| 0:37.1 | Okay, maybe some of you are thinking of the |
| 0:38.8 | photograph of the Marines hoisting up the American flag at Iwo Jima. Or maybe you're conjuring the |
| 0:44.5 | photo of the sailor dipping the nurse in Times Square and planting a kiss on her. But there's |
| 0:49.6 | another image that at least some of you probably thought of. Unlike the others, it's not a photo, it's a poster. |
| 0:56.0 | It's a poster of a beautiful young woman, her hair pinned up in a red bandana with white polka dots. |
| 1:02.0 | She's rolling up her sleeve and flexing her bicep. And above the image is a caption, |
| 1:07.0 | We Can Do It. It might be the most famous image from World War II. Some of you might |
| 1:13.1 | even know the name of the woman on the poster, Rosie the Riveter, right? The poster inspired millions |
| 1:18.3 | of women to go work in the factories and help America win the war by keeping things running on |
| 1:22.7 | the home front. This one poster changed the course of history. It's inspiring stuff, except everything we think we know about that poster is wrong. |
| 1:35.3 | I'm Lloyd Lockridge, and this is Family Lore. |
| 1:52.1 | Normally in this podcast, we start with a family story, which takes us into some unexpected chapter of history. |
| 1:57.3 | But in this episode, we're going to work backwards. We're going to start with the history. |
... |
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