The Real Reason Your Goals Never Stick
The Playbook With David Meltzer
David Meltzer, Entrepreneur.com
4.9 • 1.9K Ratings
🗓️ 25 February 2026
⏱️ 26 minutes
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| 0:00.0 | We are just in the cusp in the beginning of 2006. |
| 0:04.6 | And people are at all different stages of their invention, their business. |
| 0:10.3 | We have startups, entrepreneurs, inventors. |
| 0:13.0 | We have all different types of people that are on here, whether they're in their own business, they're working for somebody, whatever it is. |
| 0:19.4 | But we all should have goals. |
| 0:21.6 | And a lot of us hear that word, it sounds nice, but what is it? |
| 0:26.6 | So if you can help us tonight, talk about what a goal is, how to kind of set goals for ourselves, |
| 0:34.6 | celebrate the wins, deal with the challenges, and move on to the next one. |
| 0:40.6 | So to start with, so David, you went from millionaire to losing $100 million in 2008. |
| 0:48.7 | You hit rock bottom and you turned to think and grow rich from Napoleon Hill, and you set some goals there. |
| 0:55.8 | Can you tell us what really changed for you? |
| 0:58.5 | Yeah, I was understanding behaviors and habits and through having a definiteness of purpose, |
| 1:05.9 | and that purpose is the thoughts about my purpose. |
| 1:08.9 | So what I started thinking about my objectives and goals, |
| 1:12.6 | I started to think of them as a divine direction. I stopped attaching myself to saying, |
| 1:19.6 | I'll be happy when I make back all that money. Instead, I'm going to make back all that money |
| 1:25.6 | for the sake of helping other people make a lot of money, |
| 1:30.2 | help a lot of people and have a lot of fun. So when you shift the paradigm to I am, what am I doing |
| 1:36.7 | to interfere with it instead of I want this and when I get this, I will be happy. I really focused in on when I make back all that money, |
| 1:50.0 | who will I become? And for the sake of what am I making all this money? And so understanding time became critical, |
| 1:59.0 | studying thinking grow rich with the definiteness of purpose. I just categorized my behaviors every day is, is this behavior aligned |
| 2:06.5 | with my divine direction or is it interfering with it? And I dissipated, dissolved, and disappeared |
... |
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