The Real Reason Social Media Isn't Working for You
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 18 March 2026
⏱️ 29 minutes
🧾️ Download transcript
Summary
In this episode, I talk about the biggest opportunity for real estate agents in 2026: moving past the "old grind" and embracing content as your new foundation. I encourage you to stop making excuses about your busy schedule and start spending 50% of your time on the 7 to 12 platforms where the world’s attention actually lives. I also discuss why being a "human" leader with empathy and humility will always outperform those who are only driven by the next commission check.
You’ll learn about:
- The "Platforms and Handles" (P&H) framework for social media
- How to show up in the age of AI search
- The difference between selfless and selfish content
- Why Snapchat Spotlight and LinkedIn are untapped goldmines
- How to lead with humanity and scale a massive team
Transcript
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| 0:00.0 | I don't have all this time to make content. |
| 0:03.0 | My response is tough shit. |
| 0:05.0 | If you want it, if you want to sell homes, |
| 0:07.5 | there's a lot of people listening now that got to the rover |
| 0:10.0 | from a Toyota, no diss on Toyota, |
| 0:12.0 | because they did knock on a thousand doors, |
| 0:14.5 | because they did send direct mail. |
| 0:16.5 | You know that foundation of the grind of real estate |
| 0:19.5 | of the 80s, 90s, and early 2000s. |
| 0:21.9 | That new foundation is called social media content. |
| 0:25.1 | But unlike direct mail, one piece of content. |
| 0:29.9 | For some unknown reason, and I know why they can go into it, |
| 0:34.0 | but it gets 3 million views instead of your normal 1,300, |
| 0:39.3 | changes the course of your career. There's no door you could have knocked on, no flyer you could have sent to mail, or no phone call you could have made from 1970 to 2005 that would have compounded your business 50X. |
| 0:51.3 | Yes. |
| 0:52.3 | But there is a social media post that can do that. This is the Gary Vee |
| 0:55.7 | audio experience. |
| 1:02.9 | Gary. Yes, sir. We have real estate agents listening far and wide and they're bombing |
| 1:08.2 | down the road in their range rovers. They're in 80 miles an hour and they want to know. Wait a minute. They're driving rovers. I mean, like, they're already doing solid. I think as soon as you get your real estate license, you get a range rover. And now you have to work to pay for it. Got it. And they're all wondering the same thing. And we pulled. And here's what they told us. They said they're making more social media posts than ever. More than five a week |
| 1:28.3 | on average. But they're making more social media posts than ever. More than five a week |
| 1:28.3 | on average, but they're getting less leads and less attraction from the marketing they're doing. |
| 1:33.9 | What are they doing wrong? Well, I just laughed inside my own head when you said five a week. |
... |
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