The Real Reason Customers Choose You (It’s Not What You Think)

The Jasmine Star Show

Jasmine Star

Business, Social Curator, Business Strategy, Business Tips, Instagram Growth, Photography, Online Marketing, Entrepreneurship, Jasmine Star, Marketing, Social Media, Social Media Strategy, Start A Business, Photographer

4.9 • 2.8K Ratings

🗓️ 7 October 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Your brand isn’t your logo, colors, or fonts—it’s the feeling people have about your business when you’re not in the room. In this solo episode, I’m breaking down the real reason customers choose you (hint: it’s emotional), and why brand trust is your biggest growth tool. I share: Why feelings drive loyalty (even with peanut butter)How companies like Apple + McDonald’s engineer emotionHow I built brand trust in my 7-Figure MastermindThe $50K investment I made based on brand aloneIf you want t...

Transcript

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0:00.0	A brand is what somebody says about you when you're not in the room. So my question to all of us here
0:06.7	is, are you giving people the right things to say about your brand? Do you want people to choose
0:12.9	your business over others? Do you want people talking about how great the experience was with your
0:18.4	business and then telling their friends and family? Do you want your future customers and clients to come directly to you? Well, the good news is
0:26.5	you get all of this and more if you create a brand. Welcome to the Jasmine Star Show where I empower
0:32.7	entrepreneurs to scale from seven to eight figures. And today we are talking all about brand but before we do that
0:39.1	i need to set some ground conversation expectations frameworks for what is when talking about
0:44.6	when i referred to the word brand i am not talking about a logo i'm not talking about a business card
0:49.7	i'm not talking about font or typography or colors or even your website. I am talking about a feeling.
0:57.2	Seth Godin says it best that a brand is a set of experiences, memories, or expectations that
1:03.9	empowers a customer to choose one business over another. And when you think about that,
1:09.3	he's talking about stories, experiences. Like,
1:12.8	there is a reason why my mother will still to this day use Pons facial cream. Despite
1:20.1	people having mixed reviews wrong whether or not it's actually good for your skin,
1:23.9	she'll continue using it because that's what her mom used. Still to this day, my mom will
1:28.7	buy Laura Shudder's peanut butter, which if you've never had it, it's kind of like, it makes you
1:33.7	shudder. It's not jiffy, okay? And it's not like your fun sugar-filled peanut butter. No,
1:39.5	it's just like straight up peanuts, ground up so that it leaves like almost like a film on your teeth
1:45.7	and on your tongue. And when I grew up and I would go to like a neighbor's house and they would
1:49.4	give us like a tablespoon of like Skippy or Jiff, I would think nothing gets better than this.
1:55.3	Like this is the nectar and ambrosia. And I swore to myself as a kid that when I become an adult, there is no way
2:02.3	under God's great sky that I'm ever going to subject my daughter to Laura Scutters or shutters
	...

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