Americans are broke for three reasons, and none of them are inflation, housing prices, or interest rates.

They're actually things you have much more control over.

Brent, I am so excited because today, we're not just going to show you the three main reasons Americans are broke,

but we're also showing you how to make sure you don't end up on the wrong side of the statistics.

I'm Brian. He's Bo, and we're financial advisors here to show America.

There's a better way to do money. And with that, let's dive right in.

Yeah, Brian, right now, it's really easy to put all the blame on our finances on factors that are working

against us right now. We can think about high inflation, low housing affordability, all the

other things going on. And while those do have an impact on our finances, we think that

there's something deeper going on, this likely impacting the finances

of most Americans. We're financial advisors. We've been doing this for decades, so we know that

there's more than just the economic stuff that's the problem. Yeah, we really think there are

sort of three main reasons why a lot of Americans are broke. Number one, we don't do what we should

do. Number two, we do

what we shouldn't do. And number three, we don't know what we don't know. I think it's important.

Let's go ahead. Let's do that backwards. Let's start with we don't know what we don't know.

What do we mean by that? Yeah, this is a huge one. There's some stuff, some basic financial principles that we think are necessary for you to understand in order to

make wise financial decisions. But at the end of the day, most Americans or a vast majority

of Americans just don't understand or have never been taught those basic financial principles.

What's crazy to me is that

we've actually been tracking how much Americans understand basic core finances. And for the last

nine years, it stayed at the exact same level. Right there, the 49 to 50% of people who

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