This is an I-Heart podcast. Guaranteed Human. Welcome back to Unplug. This episode is presented to you by Draft Kings. The Crown is yours. Today we got an exciting show. Someone I'm a huge fan of, Demisa. If you've seen him on Instagram, make sure you tap in a wealth of knowledge and I'm really excited to talk to him. I want to welcome to the show, man, someone I've been a big fan of. I probably found this page about a year and a half and I finally got the balls to reach out and holler at him and lo and behold, he hit me back and shit, we've been. It's the other way around, bro. I'm supposed to be the fan. Yeah, hell not.

Instagram buddies ever since. Welcome to the show, Damien de Mizza Young. Appreciate you, bro. Thank you. I appreciate it. Thank you for how this big time. No, this is... I'm playing with the big fellas now. No, I feel like, again, I mean, and I think I told you this the other day in just an era where there's just so

much negativity and disrespect and insecurity you're just a clear cut breath of fresh air that

gives an unbiased opinion and really educates more than anything and again I can sit up and

just watch your reels and just feel like, damn, I just

took a college course. You know what I mean? So thank you. Thank you for spending some time with

us today. I mean, you've been around a lot of legends and the music industry. You're trying to

tell me I'm old? Seasoned. I think you're seasoned. There you go. There's a better word.

Obviously, there's been a ton of movement in media over the past few weeks.

Big mergers, potentially.

Netflix, dealing with Iheart, bringing podcasts in.

We were just having an off-camera conversation where we had to halt because you were

talking too much good shit. And I said, we got to get it on camera. Talk to me about where you see this media

space coming. And I love the comparison you made because, again, you were in the mix of the record

industry when this kind of consolidation happens. So talk to us a little bit about just kind of what do you feel the landscape is and where

we're headed.

Well, the world is now all about content.

And it's all about real, content is real estate.

So it's all about keeping you on these platforms as long as they can.

Because while you're watching this content, they're extracting data. And data is the new

goal. So every time they can have content or acquire content that keeps you on these platforms

longer, that's the name of the game. So it's really just about content acquisition, acquisition,

...