The Real Game of Attention in 2025 | RightNOW Keynote

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 22 August 2025

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this bonus clip from the RightNOW 2025 keynote, GaryVee breaks down why most entrepreneurs and brands miss the mark when it comes to attention. From ignoring the reality of how people actually consume content to overcomplicating strategy, this is a straight-to-the-point lesson on what really drives growth in today’s business landscape.

Transcript

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0:00.0	Question for you.
0:00.7	Please.
0:01.1	You talk about personal brand.
0:02.2	Yes, yeah.
0:03.0	So we, the front line run is 65 people.
0:06.7	Yes.
0:07.1	So talking about both from the Stanford, a customer line,
0:12.1	the recruiting side.
0:12.9	We do someone from a recruiting perspective.
0:15.5	Maybe start a podcast specifically for that.
0:17.6	Nice.
0:18.9	But we talked about it's more of an AN from the personal in the company.
0:23.3	Yep.
0:23.7	Is there a certain person you see is provide more value from the business side brand
0:29.5	versus the personal side?
0:32.0	Not necessarily.
0:33.5	You know, they really could be anybody.
0:35.4	You know, what's amazing about how humans do business,
0:39.3	it could literally be about the intern.
0:42.2	Yeah.
0:43.1	Like, the truth is, what this is all based on is being aware of something.
0:50.3	Like, at the end of the day, I can't do business with your firm if I don't know it exists.
	...

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