The Real Deal: Trace Young Talks New Company, The 99 Network, Focusing on Helping College Athletes in NIL Space
Hey Fightin' Podcast Network: The Official Podcast Network of LSU Sports
LSU Sports
4.9 • 537 Ratings
🗓️ 10 February 2026
⏱️ 37 minutes
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Summary
Former LSU Men's Basketball player and social media influencer Trace Young returned to campus last week to speak with student-athletes about his latest venture, The 99 Network, a company that helps college athletes build their brands, both on and off the field, to secure NIL partnerships. Young joined the latest episode of The Real Deal to give listeners more information.
Transcript
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| 0:00.0 | On July 1st, we didn't ask it a profit off name, image, and lightning. |
| 0:06.0 | Okay. |
| 0:07.0 | Welcome back, ladies and gentlemen, to another episode of the Real Deal podcast. |
| 0:16.0 | I'm your host, Jamar Lincoln, Assistant Director of NIL, and we got us another very special guest with us this evening. |
| 0:22.1 | He's a former guard for the LSU Tigers and one of the top NIL earners in the country. |
| 0:26.7 | From the SEC stage to the NIL space, he has continued to push boundaries and redefine |
| 0:31.6 | what true name, image, and likeness truly means. |
| 0:34.8 | He has recently launched his new consulting business geared to empowering the next |
| 0:38.2 | generation of athletes and is the vice president of brand experience and innovation at Bology. |
| 0:44.0 | From Austin, Texas, Mr. Trace Young. Thank you, man. Thanks for having me. |
| 0:49.5 | Appreciate it. Appreciate it. Trace, good to have you back. It's great to be back. |
| 0:54.5 | How's Roman doing? |
| 0:55.8 | He's good. He's good. He's getting bigger. He needs a bath. He's good. I know. So talk about having a dog of that size in New York City. Like, what is that experience like? People look at him crazy. They look at him. I bet they do. Yeah, like he's a dinosaur. |
| 1:10.8 | I've seen, I think, one other cane corso in New York City, and it was super aggressive. My dog's not. My dog's, he's very friendly. But, yeah, people, like, they'll see him coming and they'll go to the other sidewalk, go way out of the way. Is that kind of cool though like sometimes you just want to chill and you're |
| 1:27.6 | like you kind of have like your legitimate guard dog hey i do feel safer with him you know around |
| 1:32.2 | new york and i'm in a good area but still i can walk around at night no no fear in my mind when he's |
| 1:37.9 | there yeah no issue okay you got him the the slippers yet the shoes i didn't i haven't yet |
| 1:43.4 | do i need to do that is that something i should |
| 1:45.2 | consider i mean i don't know tracet me at the day it is it is a dog just make sure you did it right though |
| 1:50.6 | like have them wash off in the in the fountain before yeah you saw that you saw that you saw i did see that |
| 1:55.1 | i did see that that that's usually the game plan but um yeah the little shoes could be a move i |
| 2:00.8 | could do that soon that'll be good so |
... |
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