The Real Cost of 15 Minute Grocery Delivery

The Journal.

The Wall Street Journal

Business News, News, Daily News

4.2 • 5.8K Ratings

🗓️ 3 February 2022

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

A battle among fast grocery delivery companies is raging in New York and other U.S. cities. With millions of dollars of venture capital funding, startups are flocking to get products out to customers in under 20 minutes, but at what cost? WSJ's Eliot Brown breaks down the numbers and explains why this trend could have a short shelf life. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Alright, what are you going to order? Are you going to order ice cream?
0:08.5	I'm happy to do ice cream. Let's see what we can get with ice cream.
0:13.2	Elliott Brown is a reporter in our San Francisco bureau. And this week, he tried to order ice
0:18.5	cream for breakfast.
0:21.0	It is Jenny's darkest chocolate. One pint the best ever period. I think we have to go
0:26.9	with that.
0:27.9	Yeah.
0:29.6	Elliott is ordering it from a company called Popcorn, which promises to deliver groceries
0:34.3	to customers in minutes.
0:36.9	The round.
0:38.9	Oh no.
0:39.9	Okay. Alright.
0:41.9	Okay, let's try yogurt. St. Benoit Strawberry Yogurt.
0:47.4	Success. Okay.
0:50.2	399.
0:52.2	Elliott also ordered clementines from another company called Food Rocket, which promise
0:57.0	to deliver them in 15 minutes. He was doing this to introduce me to a new kind of startup
1:02.7	that has popped up in US cities over the last year. Fast grocery delivery. Small orders
1:08.4	that get to your door in as fast as 15 minutes. These companies have drawn hundreds of millions
1:14.6	of dollars in investment and are now aggressively trying to get customers.
1:19.9	Some of them don't require any minimum order. They don't charge a delivery fee. They are
1:24.3	giving you a free $25 credit for their products. And so it really is just pure money given to
	...

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