In this episode of The Range Podcast, hosts Ricky Brule and Jake Hollywood Iverson have a conversation with current Vapor Trail CEO, Rory O’loughlin. They discuss the evolution of Vapor Trail Archery, including its founding, the challenges faced during the COVID-19 pandemic, and the acquisition of Stokerized.  They share personal anecdotes and insights into the archery industry, emphasizing the importance of innovation and adaptability in business. Rory shares a series of adventurous and challenging experiences during a road trip, the necessity of expanding their business space, and the transformation of their new facility.  The conversation highlights the importance of community, innovation, and the evolution of their product offerings in the archery industry. Rory discusses the innovative developments in archery equipment, particularly focusing on the Pro VX and Gen 8 series. He shares insights into the design inspirations, including nostalgic elements from childhood, and the importance of branding in product appeal.  The discussion also covers future product launches and the excitement surrounding new technologies in archery. Additionally, Rory shares his personal hunting plans and experiences, emphasizing the connection between product development and real-world application in the field. Takeaways The podcast introduces the hosts and their passion for archery. Vapor Trail Archery was founded in 1993 by Jarrod Fondie. The company has evolved significantly over the years, especially with the introduction of VTX bowstring material. COVID-19 presented both challenges and opportunities for growth in the archery industry. The acquisition of Stokerized expanded Vapor Trail's product offerings and market reach. Maintaining a strong company culture is crucial during transitions. The importance of inventory management systems in business operations. Personal connections and relationships play a key role in business success. Entrepreneurship requires adaptability and resilience in the face of challenges. The hosts emphasize the significance of innovation in the archery industry. The journey home was filled with unexpected challenges. Finding a hotel room was a necessity after a long trip. Building up instead of out was a creative solution. Community support was crucial during the facility transformation. The new facility allows for better production capacity. Soft openings are essential for smoothing out operations. The Pro Shop fosters a strong community among members. Product innovation is key to staying relevant in the industry. The importance of having the right resources and connections. The evolution of archery equipment reflects customer desires. The Pro VX model was designed for better fitment on Matthews bows. Innovative design led to a patented bracket for the Pro VX. Nostalgia plays a key role in product branding and design. The Gen 8 series has become a best-seller due to its features. Ricky emphasizes the importance of functionality in product success. Future products aim to disrupt the quick disconnect market. Ricky shares excitement about upcoming hunting seasons and experiences. The podcast serves as a platform for brand awareness and community engagement. Ricky values solid equipment that withstands the rigors of outdoor use. The conversation highlights the blend of innovation and tradition in archery.  The Range Podcast is available on all major platforms, including Apple Podcasts and Spotify. Video versions are also available on the Vapor Trail YouTube Channel and Wild TV. Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel. The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network. #podcast #archerypodcast #outdoorpodcast #archery #targetarchery #bowandarrow #bowonly #outdoors #archerylife #compoundbow Learn more about your ad choices. Visit megaphone.fm/adchoices