The Raisin Cartels - Gambling the Future | 3

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 27 November 2019

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the midst of their heated negotiations over the price of raisins, the CEO of Sun-Maid and the head of the Raisin Bargaining Association face off, each making their pitch about the state of the raisin industry and the road forward. It’s the first time the two men have been able to appeal directly to the farmers themselves. The farmers must decide whether to follow Sun-Maid’s plan for a lower price for their raisins but a more robust market overall -- or stand by the R.B.A. and a higher price for raisins. Their choice will shape the raisin market for decades to come.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars, add free on Amazon music.
0:04.8	Download the app today.
0:06.2	It's an early Tuesday morning in November 2018, and Kalim Barcerion is waiting for his
0:19.6	order in a coffee shop in downtown Fresno, California.
0:23.8	It's been a month since sun-made CEO Harry Overly refused to accept the Raisin Bargaining
0:28.2	Association's asking price for raisins.
0:31.4	Barcerion was sure Overly was bluffing and would return to the table.
0:35.9	But so far, Overly shows no sign of conceding.
0:39.5	Negotiations have essentially stopped, and Barcerion isn't sleeping well.
0:45.4	I have a double espresso for Kalim.
0:48.3	Across the room, a man's head shoots up at Kalim's name.
0:52.2	He quickly gets up from his table and strides to the counter where Barcerion is picking
0:56.5	up his order.
0:57.5	Kalim, hi, I own a small farm over in Selma.
1:01.8	I just wanted to say thank you for everything you're doing for independent farmers and standing
1:07.0	up for us against sun-made.
1:09.0	Thanks, I'm doing my best.
1:11.5	I know you are.
1:12.5	I heard some rumors that Harry Overly was learning the cost of not negotiating with the
1:18.1	RBA.
1:19.1	Yeah, I heard about that too, but you know, threats, violence, that's how things go in
1:25.0	and raise in land.
	...

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