The Race to the Car of the Future

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 9 February 2022

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Buzz 1: “My first customer was a lunatic. My second had a death wish.” (Carl “Karl” Friedrich Benz, whose 1885 Benz Patent Motorcar was the first practical automobile in series production) The Buzz 2: “I couldn't find the sports car of my dreams, so I built it myself.” [Ferdinand Porsche, founder of the Porsche AG, Volkswagen Beetle, Mercedes-Benz SS/SSK) The Buzz 3: “The car has become the carapace, the protective and aggressive shell, of urban and suburban man.” [Herbert Marshall McLuhan CC, Canadian philosopher) Today, the automotive industry is continually disrupted by myriad factors, mainly driven by consumers’ expectations and demands: * Passenger and commercial drivers and fleet owners are no longer waiting for next year’s “pretty new model”. Their wants and needs are forcing automotive companies to change how – and how fast – they can deliver innovations. * New mandates for industry players include embedding software into the vehicle. * The industry's raw materials will change with the shift to EV's, as building the new grid and EV cars place new demands on the steel industry. * Using data for actionable insights will also become a priority for automotive. Yes, we are eagerly awaiting the exciting new car of the future. Will George Jetson and Doc Emmett Brown say, “We told you so?” We’ll ask Tom Madonna, Mukund Rao, Praveen Ramamurthy and Patrick Maroney for their take on “The Race to the Car of the Future”. Thank you to today's sponsor: www.nordvpn.com/TechRev

Transcript

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0:00.0	Where does yesterday's future, which is already here, ready here, really here, meet today's future, which is about to happen, and tomorrow's future, which could be just minutes away?
0:16.0	Welcome to Technology Revolution, the future of now.
0:27.2	Where host Bonnie D. Graham asks savvy futurists for their predictions about the tech-driven trends that are shaping our future right now. Here's your host who will take us into the future
0:33.4	of now, Bonnie D. Graham. That sounds so important taking you into the future of now. Bonnie D. in. That sounds so important, taking you into the future of now.
0:39.9	Bonnie D. in the house with four of my favorite people.
0:42.4	We're going to talk today about an exciting topic, the race to the car of the future.
0:47.5	But before I start with my opening monologue, we are welcoming a new sponsor today,
0:52.9	a company called Nord-N-O-R-D-V-P-N. And I've got a special offer for all of our listeners and viewers that I'll be doing right around the middle of the show. So if nothing else, you got to stay tuned. So let me tell you what we're talking about today. I found a quote from none other than Carl, who spelled it technically with a C, but he was known as Carl with a K.
1:11.8	Carl Friedrich Benz, German engineer designer and automotive engineer.
1:16.0	His band's patent motor car from 1885 is considered the first practical automobile in series production.
1:22.2	You know him. Okay. And here we go. The quote is, my first customer was a lunatic.
1:27.4	My second had a death wish. Just left that sink in. I didn't know he was a comedian, too. My second quote to open the show is from Ferdin and Porsche. And you know German Bohemian automotive engineer and founder of Porsche A.G. He designed the boat, he started the Volkswagen Beetle, the first gasoline electric hybrid vehicle,
1:47.2	the auto union racing card, the Mercedes-Benz, SS SSS-S-K, and other important developments.
1:52.1	And his car quote is, I couldn't find a sports car in my dreams, so I built it myself.
1:57.1	Well, how's that for D-Y-I?
1:58.6	They wouldn't even DIY do it yourself.
2:00.6	I don't think they
2:01.0	had those terms when he was doing this. And then I have a quote from Marshall McLuhan. He is a
2:06.9	Canadian philosopher and he said the car has become suburban man and people I'm going to substitute for that.
2:21.5	So what are we talking about today?
2:23.1	We all know the automotive industry is continually and continuously disrupted by myriad factors,
2:28.4	driven mainly by consumers' expectations and demands.
	...

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