Hello and welcome to the programme.

Go to the big cities and you will see with your own eyes the evidence of a sector of our economy

that has seen an explosion of demand and supply over the last 18 months.

It is known by insiders by a variety of names, on-demand delivery, quick commerce,

queue commerce, rapid delivery. What it is, is one step on from the delivery of restaurant or

fast food that has become a familiar catering option. No, this is instead the speedy delivery of

fast food or a whole range of things, useful for someone

stuck isolating at home and needing some toothpaste, for example.

There has been an invasion of new entrance into this game.

You can see the bikes, the e-bikes and mopeds scootering around to prove that these services

are busy.

But there are different business models.

They do slightly different things.

And crucially, they may not all survive.

So let us find out what is going on here.

I have four guests with me in, near or studying the business.

And let us start with Turanjan Salaur, general manager of Gethir, UK, aims to get grocery shopping to its customers in 10 minutes.

Turanjan, tell us a little bit about Getyr and where it came from.

So, Getir is actually the market leaders in 10-minute grocery delivery.

Gertr started out six years ago in Istanbul.

Currently, we're in a total of eight countries across the world. So the moment you open the app,

you will be connected to one of our G-stores. G-stores is what we call our miniature fulfillment centers.

...