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The Russell Brunson Show

The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 9 April 2025

⏱️ 47 minutes

🧾️ Download transcript

Summary

This episode of The Russell Brunson Show is for all the social media marketing folks out there. Or, pretty much anyone that wants to dial in their social media content and marketing with next level strategies that are working RIGHT NOW in today’s environment!  There’s a good chance you’ve seen my guest on this episode, but I had the chance to sit down with Adley Kinsman… AKA the queen of viral content!  Her videos rack up billions (yep, with a B) of views every single month.  We talk about how she went from bankrupt musician to one of the most influential creators on the planet... and how she did it without spending a dime on ads. We dive deep into the exact storytelling framework Adley uses to hook viewers, keep them watching, and turn casual scrolls into serious attention. She also breaks down how businesses of all sizes (even trash can cleaners and real estate agents) can use her system to dominate organic social, attract followers, and drive real sales. This one is part content strategy, part creative masterclass, and part kick-in-the-pants for anyone who knows they need to show up more consistently online. Key Highlights: The chicken-in-a-bathtub video that changed everything… and what it taught her about attention How Adley reverse engineers videos using the “Missy Elliott Method” The biggest mistake most business owners make with social content Why “retention” is the only metric that matters… And how to improve it What Trial Reels are, and how they could change your entire content game The step-by-step process Adley uses to write, script, and film multiple viral videos a week How cultural relevance will beat contextual relevance every time (this is HUGE for your brand) If you’ve ever wanted to build a bigger audience, drive more organic traffic, or finally show up with confidence on camera, this episode is your roadmap. https://sellingonline.com/podcast https://clickfunnels.com/podcast https://30days.com https://www.instagram.com/adley Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

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Mead or more large meal.

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Includes respective sides of a combination drink and side on one preselect to collectible.

0:49.5

While stocks last.

0:50.1

Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling.

0:57.3

If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.

1:08.5

This is the Russell Brunson Show. What's up everybody? Welcome back to the show.

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