Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 7 April 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, I sit down with my head copywriter Heath… Who’s been quietly writing behind the curtain for the past five years. And let me tell you… it was a blast to talk copy, creativity, and what actually makes great marketing work with one of the most talented people on my team! We go deep on advertorials (what they are, why they work, and how they’re still crushing it today), plus Heath shares how improv, fiction writing, and a background in comedy helped him become one of the best direct response copywriters I’ve ever met. We also talk about nerding out on old ad copy, why I collect hundred-year-old Napoleon Hill manuscripts, and how lived experience always beats AI when it comes to great copy that connects. This one’s part masterclass, part origin story, and part love letter to the lost art of persuasion. And… 100% fun! Key Highlights: The surprising way I accidentally hired Heath (and why his 40-minute “No thanks” video sealed the deal) What an “advertorial” actually is - and why it works better than you think Why copywriting is really just “copy collecting” The lost power of voice, tone, and writing from lived experience How AI can help, but will never replace the hook you found at the gym yesterday Our step-by-step process for building the Zuma Juice funnel from scratch Why copywriting is the most valuable skill most entrepreneurs never master If you’re a copywriter, a funnel builder, or just someone trying to sell better… This episode is a can’t miss for you! https://sellingonline.com/podcast https://clickfunnels.com/podcast https://30days.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do you have a funnel, but it's not converting?
0:02.1	The problem 99.9% of the time is that your funnel is good, but you suck at selling.
0:07.1	If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.
0:14.7	That's sellingonline.com slash podcast.
0:18.3	This is the Russell Brunson show.
0:25.1	What's up, everybody? This is Russell. Welcome back to the show.
0:30.0	I've got a special episode today. I drug one of my favorite people in the room to go talk with me.
0:34.4	And he's a little nervous his first time on the podcast. But I'm excited because he's here in town.
0:38.6	Heath is our head copywriter for now five years, right? Yeah, it's been five years. So the way I found Heath originally, and no one could hire him, so don't Google
0:42.9	his name. I'm only going to tell you his last name. Just kidding. No, the way I found him initially
0:46.8	is Kelly Felix. I hired him for something, and he was showing me how he'd scaled this credit
0:52.5	repair thing to like $100 million a year or something.
0:55.4	And I was going through all the trainings.
0:56.6	And he's like, oh, one of the things we use a lot are avatorials.
0:59.2	And I had never, I'd heard of one, but I'd never done them before.
1:02.4	I was like, do you, and know anyone you recommend?
1:04.8	And he's like, oh, there's this writer named Heath.
1:06.2	He's like the best world of avatorials you should hire him and so that's how we first got introduced and i don't if you remember this or not but you made me a video uh it's like an hour-long video
1:14.7	explaining why i should never use an avatorial for my business i was like you just told me to not
1:20.1	use his services this guy's great and then uh we've been working together ever since then so
1:24.5	yeah i always say like you hired me by me saying no.
1:28.5	Like the power of no is actually pretty, it can be pretty powerful.
	...

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