Support for WPR comes from St. Luke's Burthing Center, providing expectant mom's low intervention options, with labor tubs, remote telemetry, and nitrous oxide.

More information is at slh Duluth.com slash baby.

It's to the best of our knowledge.

Today, the quantified self.

If you haven't heard, there's a new watch out.

And according to Tim Cook, it'll change your life.

Apple Watch is the most personal device we've ever created.

A comprehensive health and fitness device.

And Apple Watch gives us the ability to motivate people to be more active and more healthy.

Apple Watch helps you live a better day.

But does it? I mean, how much do you really want to know about yourself?

Because Apple Watch is just the beginning.

Call it life logging, self-tracking, health and fitness monitoring.

The market for personal technology is exploding.

There are apps and gadgets to track just about every mundane, tiny little thing you do.

There are apps that track how much water we drink. There are some devices that will help you to breathe more deeply.

There's also the idle alert. It vibrates when you have been sitting for 20 minutes. And kind of reminds you that you might want to stretch or move your legs.

I'm Anne Strain Shams, and this is Natasha Dauschul.

For the past few years, she has wandered the aisles at the gigantic annual consumer electronics show in Las Vegas.

She's a cultural anthropologist at MIT, and what she's noticing is the

emergence of something new, the quantified self, along with some pretty bizarre new inventions.

It's called the Pavlock, which is a play on Pavlov, obviously, and it's a wristband linked to

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