Hi, I'm Anne Strange Champs. It's to the best of our knowledge, and this hour is all about numbers.

Your numbers, your quantified self.

If you like knowing things about yourself, there has probably never been a better time to be alive.

Because seriously, every day,

there are new gadgets and new technologies designed to track every tiny little bit of your daily

life, your footsteps, your meals, your pulse, your blood pressure. There's probably more information

about you on your phone than there is in your house. Our smartphones are loaded

with our intimate conversations, our financial data, our health records. That's Apple CEO, Tim Cook.

He's in the news again right now thanks to his very public battle to keep the FBI from unlocking

your phone, in part because so many people these days are using

those phones and other devices to keep track of and monitor their daily lives.

There are apps that track how much water we drink. There's also the idle alert. It vibrates

when you have been sitting still for 20 minutes.

For the past few years, Natasha Dow Schul has wandered the aisles at the gigantic consumer electronics show in Las Vegas,

keeping an eye out for the latest in self-tracking technology.

She's a cultural anthropologist at MIT, and what she sees is not just an emerging market.

It's a whole new personal relationship with technology, which includes some pretty bizarre new

inventions.

It's called the Pavlock, which is a play on Pavlov, obviously, and it's a wristband linked

to your cell phone. It's the same technology as cattle prods. And you can tell it, you know, if I'm browsing too long on Facebook, zap me.

The one I read about that really knocked me out is the thing called the Happy Fork.

So the Happy Fork is an easy one to

...