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Hello and welcome to the programme.

And we're examining business, disability and design today.

The opportunity, and sometimes the cost,

of properly serving the market of people living with an impairment

that affects their ability to carry out regular day-to-day activities.

Now, the official UK figure for the numbers who are disabled is one in five, but that does use a very broad definition.

For example, it encompasses almost half of the pensioner population.

On narrower definitions, the figures lower, but on any measure,

it is a large and very economically

significant proportion of the population. Hence, there is a specific label given to the potential

spend that disabled people and their families have. The purple pound. So how purple is the

pound in the UK today? I have three guests who have compelling business

stories and we'll hear from each of them and we'll start by hearing how they became involved

in this specific area. My first guest, Sam Latif, company accessibility leader at Procter

and Gamble. Sam, give us the one sentencesentence introduction to Procter & Gamble.

Procter & Gamble was founded by an Englishman and an Irishman who started their soap-making

business in the US in the 1800s. Today we've got brands that live in your kitchens,

your bathrooms, utility rooms, such as fairy,, Orobee, Gillette, Pampers.

We're an international company operating in hundreds of countries around the world, serving

billions of consumers.

Now, Sam, how did you become involved in accessibility, becoming the company accessibility leader?

...