The Puppet Masters Behind Online Shopping

Note to Self

WNYC Studios

Self-improvement, Tech, Note, Npr, Education, Public, Wnyc, Manoush, York, To, New, Self, Radio, Business, Technology, Relationships, City, Society & Culture, Zomorodi, Newtechcity

4.7 • 2.7K Ratings

🗓️ 20 April 2016

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

We head inside Etsy's Usability Testing Lab to understand the art of User Experience and online shopping seduction.

Transcript

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0:00.0	One thing reminds me that I need another thing, which reminds me that I need another thing,
0:04.4	and then I feel overwhelmed and can't breathe.
0:07.7	So I'm taking deep breaths right now.
0:09.3	Oh.
0:10.3	Yeah.
0:11.3	No, it happens.
0:13.3	Yeah.
0:15.3	It's note to self.
0:19.8	The tech show about being human, I'm a new summer ody, and those ridiculous, deep breaths
0:26.5	that you just heard.
0:28.8	Those were from one of my mostest, favorite episodes of note to self ever.
0:35.1	Maybe you missed it when we first put it out last summer, or if you're new to the show,
0:40.0	you probably haven't heard this one.
0:41.7	We're going to play it for you today.
0:43.4	It is about online seduction, about the people who are trying to figure out how to make
0:49.3	us all feel really good when we go shopping online.
0:53.7	So that, of course, we want to spend our money and all our time with them.
1:01.1	It all started when I volunteered to be a subject in a user experience study for Etsy.com,
1:07.9	and I headed to Etsy headquarters in Brooklyn.
1:13.0	One, two, three, four, five, six, seven.
1:15.6	Okay.
1:16.6	Good.
	...

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