If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible. It's profitable.

So what's next? What's next is simple. It's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable.

For nearly 50 years, Patagonia has given a damn about people and the environment.

Find more at Patagonia.com slash stories.

You're listening to The Dirt Factories, a production of duct tape-thin beer with

additional support from Kuwait because you love your bike, AG1, foundational

nutrition that supports whole body health, and Yeti, products built for the

wild.

I had a Mohawk for probably two to three years in my life. I had a studded belt and

big dock martens, which I had to get rid of when I became a vegan punk rocker.

And yeah, I was super into the identity and the expressions of identity and

the paraphernalia. This is Forest McBride. You know what grew you through that scene?

Well, I think I always felt different. My stepmother always told me I was like,

her way of putting it was your very deep thinker for us, which I've interpreted

in a lot of different ways in the three years. I was just always interested in

different things, you know, punk rock seemed like it was a place for people to fall different.

Forest has long since traded in its dock martens for ski boots. That punk ethos though,

that anti-corporate, no frills, stripped down Ronis, that has stayed even if the

clothing and the hairstyles shifted. This past spring, forest and his good friend and

...