The Pudgy Penguins Comeback Story with Luca Netz
Bankless
Bankless
4.7 • 1.2K Ratings
🗓️ 15 February 2024
⏱️ 78 minutes
🧾️ Download transcript
Summary
Today on the show we're joined by Luca Netz, the new owner of Pudgy Penguins.
Luca walks us through his story of how he got here, from a less than ideal childhood, to a full blown NFT empire.
In addition to a massive new deal with Walmart, he also lays out the case for why he thinks the bright future for Pudgy Penguins has only just begun.
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TIMESTAMPS
00:00:00 Start
00:07:36 Intro To Luca
00:11:09 Building an NFT Brand
00:17:00 Deciding to Buy Pudgy Penguins
00:19:43 Earning the Money For The Purchase
00:23:35 What Did Luca Actually Buy?
00:26:03 The Masterplan
00:30:44 Post-Buy Learnings
00:38:57 First Steps Of Action
00:43:03 Licensing
00:45:46 Royalties
00:50:19 Walmart Deal
00:59:33 What's Different About Web3
01:03:54 Managing Expectations
01:09:43 Pudgy World
01:16:01 zk Sync
01:18:19 Lightning Round
01:22:59 Wen Flip Apes?
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RESOURCES
Luca Netz:
https://twitter.com/LucaNetz
Pudgy Penguins:
https://pudgypenguins.com/
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Not financial or tax advice. See our investment disclosures here:
https://www.bankless.com/disclosures
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Bankless, where we explore the frontier of Internet money and Internet finance. |
| 0:11.6 | This is Ryan Sean Adams. I'm here with David Hoffman and we are |
| 0:13.8 | here to help you become more bankless. Guys we have Luca Netz. He is the |
| 0:19.2 | founder. I shouldn't say the founder David. He is the recent acquire of Pudgy Penguins IP and this is an |
| 0:25.7 | NFT if you've not seen it of literally a penguin. It's like this cute little |
| 0:29.3 | Pudgy cartoon yeah of a Pudgy Penguin and it is like absolutely rocketed up to number three on the top NFT list |
| 0:36.2 | And this is kind of like a I don't know what you know bringing something back from the dead from from the brink type of story. |
| 0:43.2 | And I was pretty blown away by Lucas' description of how he executed this and |
| 0:47.8 | why and his vision. |
| 0:49.2 | I didn't expect to be this |
| 0:54.0 | episode, um, interested in an NFT story as you're giving in this episode, but David, |
| 0:55.0 | you scheduled it and I understand you were a former pudgy owner, |
| 0:59.0 | not current pudgy owner. |
| 1:00.0 | Yeah, we don't have to talk about that. |
| 1:01.0 | Well, I was never one, so I just like, I have no losses here, no wins here. |
| 1:05.6 | But yeah, what's kind of the context that Bankless audience should know going to this episode? |
| 1:08.9 | Yeah, I think Luca has really carved a path forward, not just for Pudges because he did that but just for the entire |
| 1:14.8 | NFT industry a lot of promises were made by NFTs the industry in 2021 most of |
| 1:20.8 | those promises were not held but but then in comes Lucca who acquired Pudgy |
| 1:25.9 | Pudgy Penguins in the middle of 2022 and really steered the ship straight for what |
| 1:31.0 | Pudgy Penguins could become and I think has carved a path forward for many other |
| 1:35.1 | NFTs to follow. And so who is Luca? Why did he have so much conviction in his ability to execute here? |
... |
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