Hey, this is Leo, for actualized.org.

And in this episode, I'm going to be talking about the psychology of small business success.

I'm going to tell you the top five errors that almost all newbie entrepreneurs make. So you want to start a small business, eh? Well, that's a very admirable goal.

But also challenging to do in practice.

Let's talk about how to bootstrap a small business and the many pitfalls that people fall into when they first try to do it.

What I'm talking about here is not how to go work for a large corporation somewhere

and do business in a big corporate environment where we have millions or billions of dollars and the

structure has already been set in place. That's basically a form of management

rather than real entrepreneurship. Real entrepreneurship is creating something from scratch.

How do you create a small business that comes out of nowhere from scratch and is able to generate

money and be self-sustaining and maybe turns into a brand and all that good stuff, right?

I've watched a lot of people close to me, family members, friends, girlfriends, try to tinker and toy around with this idea of starting

a business.

They want to start a blog or a YouTube channel or maybe a coaching business or a

yoga studio or get into some kind of art or change the world in some kind of way

through business, right?

They try to do this, but then they fail and I look at them years later and I'm like,

hey, you know, years are passing and nothing is happening. Why isn't your business taking off?

And it's interesting to me because I study psychology. Why isn't your business taking off?

And it's interesting to me, because I study psychology,

I'm fascinated by it, is I just like to look and just see,

I'm kind of curious to know, what's going on?

...