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Once again, it's election season. This year, contests from governorships and Senate seats to

city councils and school boards will turn on headline-grabbing issues including abortion,

the economy, climate change, and education.

But political and psychological research has found that most often voter behavior is not driven

by the nuances of policy debates on these topics.

Instead, it's how voters feel about candidates and political

parties, whom they trust to share their values and the emotions that politicians' messages,

speeches, and ad campaigns evoke. So how do emotions drive our political behavior? What makes

an effective political speech or ad campaign versus one that falls flat?

How can small changes in wording reshape voters' opinions on controversial topics?

And what role might political messaging play in shaping our increasingly polarized public discourse?

Welcome to Speaking of Psychology, the flagship podcast of the American Psychological Association

that examines the links between psychological science and everyday life.

I'm Kim Mills.

My guest today is Dr. Drew Weston, a clinical personality and political psychologist and professor

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