Hi my name is Lewis Howes and welcome to the Daily Motivation Show.

To be charismatic you have to be competent and trustworthy.

So really, really successful book covers, just like really successful

LinkedIn profile pictures, very quickly signal both trust and competence,

right? They signal both these the same time.

the same time.

So let's talk about the first one, which is space, space zones.

Okay, so the distance between my nose and the camera lens.

You can't see it, but in this photo shoot I made sure that the

distance between my space and the camera lens was a certain space. I wanted to be in

what's called the social zone. We're all on video call all the time.

We take photos like this.

Selfy, like, yes.

What does that do when you're projecting a video

or a photo that close?

It is literally saying, I want to get closed really, really fast.

And so if you have someone who's super high warm, they're like, yes,

vulnerability, intimacy, and you're going to track those kind of people.

But if you have someone who's like, who's like, whoa, whoa,

take a minute, they are turned off. So what's happening is on video calls,

you hop on FaceTime, you hop on video or on Zoom,

and people are like right up in their camera.

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