The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) - #Marketing - Ep. 130
The Russell Brunson Show
Russell Brunson
4.8 • 982 Ratings
🗓️ 1 June 2026
⏱️ 15 minutes
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| 0:00.0 | Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel |
| 0:05.0 | is good, but you suck at selling. If you want to learn how to sell so your funnels will actually |
| 0:09.3 | convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. |
| 0:14.7 | That's selling online.com slash podcast. This is the Russell Brunson show. |
| 0:21.6 | Wired broke a story that a dark money group had been paying TikTok influencers $5,000 per video to push anti-China AI talking points to their audiences. |
| 0:31.6 | Lifestyle influencers, mom bloggers, family content creators, getting paid to deliver scripted lines about how China is coming |
| 0:38.3 | for your data, your job, and your kids. And when I read that story, I didn't think that's outrageous. |
| 0:43.6 | Instead, I thought, that's actually brilliant. Because I've seen this exact playbook before. |
| 0:48.0 | The companies who are spending $140 million to make you believe it are the exact same companies |
| 0:52.4 | that profit when you do. Today I'm going to show you guys that machine. |
| 0:57.6 | This is the propaganda playbook where I take the biggest stories in the news and decode the |
| 1:01.5 | propaganda techniques that are hidden inside of them. |
| 1:03.8 | And then I show you how to use the ethical versions of those same techniques to grow your |
| 1:07.5 | business. |
| 1:07.9 | So that said, let's get into it. |
| 1:10.4 | Okay, so let me show you exactly what's |
| 1:12.0 | happening because this isn't a conspiracy theory. This is documented, wired investigated it. The tech |
| 1:16.9 | oversight project confirmed it. And then the best part is the marketing agency ran the campaign, |
| 1:21.7 | accidentally tried to recruit the reporter who then broke the story. So here's the setup. There's a |
| 1:26.4 | super PAC called Leading the Future. It launched in 2025 with over $100 million, now up to $140 million from some of the biggest names in AI. Open AI's president Greg Brockman, Palantir's co-founder Joe Longsdale, Andresen Horwitz, the AI search company perplexity. This is not a fringe group. These are the people building the AI that you and I use every single day. |
| 1:45.9 | Now, connected to that super PAC is a dark money nonprofit called Build American AI. And Build American |
| 1:51.2 | AI hired influencer marketing agencies to run a two-face campaign on TikTok and Instagram. |
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