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The Russell Brunson Show

The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) - #Marketing - Ep. 130

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8982 Ratings

🗓️ 1 June 2026

⏱️ 15 minutes

🧾️ Download transcript

Summary

A mom makes breakfast in her kitchen, an American flag behind her, and tells you how AI helps her stay organized and why it matters that we keep building it here in the US. It feels like a real person sharing a real opinion. It isn’t. She was paid up to $5,000 to read a script — and she was told specifically not to reveal who was funding it. Once you know that, you can’t watch your feed the same way again. In this episode, I pull apart a campaign that Wired exposed: a $140 million super PAC and its dark-money arm, backed by some of the biggest names in AI, quietly paying lifestyle influencers to make you afraid of China. But I’m not standing on the outside of this looking in. I use AI every single day, I love it, I built an entire challenge around it… and the same companies building the tools I rely on are running a fear campaign to keep me compliant. So I trace the machine all the way back to a Cold War lie most Americans have forgotten — and I hand you the one test I now run on my own marketing to make sure I never end up on the wrong side of that line. Key Highlights: ◼️The “Doom Loop” — how fear creates urgency, urgency creates permission, and permission creates money… and the $500B “Stargate” announcement the whole loop was built to justify ◼️The $140M “Leading the Future” super PAC and its dark-money arm paying influencers $5,000 a video to deliver scripted anti-China talking points — with explicit instructions never to disclose who’s paying ◼️The forgotten 1957 “missile gap” — how defense contractors and a presidential campaign manufactured a Soviet threat the classified briefings proved never existed, running the exact same two-belief playbook ◼️”Manufactured inevitability” — the persuasion move of eliminating every option except the one that profits the seller (build faster… or the enemy wins) ◼️The “Disclosure Test” — the single question to run on your own urgency: if your audience knew exactly how and why you created it, would they still respect you? Here’s what makes this so hard to see: the most dangerous propaganda always has a kernel of truth buried inside it, because the truth is what makes the lie invisible. China is real. AI is real. And the fear is being engineered by the exact same companies that win the contracts when you give in to it — all of it true at the same time. The machine runs on fear, and right now $140 million is being spent to keep you locked inside the loop. So now that you can see it, the only question left is the one that actually matters: are you going to let it run you… or are you going to learn this technology well enough to build something of your own? ◼️AI SECRETS CHALLENGE: Most people are either afraid of AI or using it as a toy. Russell built a challenge that teaches you how to actually MAKE MONEY with AI — not just be productive, but build real income. The best defense against being manipulated by AI companies is understanding the technology well enough to profit from it yourself. → https://www.AISecretsChallenge.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel

0:05.0

is good, but you suck at selling. If you want to learn how to sell so your funnels will actually

0:09.3

convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.

0:14.7

That's selling online.com slash podcast. This is the Russell Brunson show.

0:21.6

Wired broke a story that a dark money group had been paying TikTok influencers $5,000 per video to push anti-China AI talking points to their audiences.

0:31.6

Lifestyle influencers, mom bloggers, family content creators, getting paid to deliver scripted lines about how China is coming

0:38.3

for your data, your job, and your kids. And when I read that story, I didn't think that's outrageous.

0:43.6

Instead, I thought, that's actually brilliant. Because I've seen this exact playbook before.

0:48.0

The companies who are spending $140 million to make you believe it are the exact same companies

0:52.4

that profit when you do. Today I'm going to show you guys that machine.

0:57.6

This is the propaganda playbook where I take the biggest stories in the news and decode the

1:01.5

propaganda techniques that are hidden inside of them.

1:03.8

And then I show you how to use the ethical versions of those same techniques to grow your

1:07.5

business.

1:07.9

So that said, let's get into it.

1:10.4

Okay, so let me show you exactly what's

1:12.0

happening because this isn't a conspiracy theory. This is documented, wired investigated it. The tech

1:16.9

oversight project confirmed it. And then the best part is the marketing agency ran the campaign,

1:21.7

accidentally tried to recruit the reporter who then broke the story. So here's the setup. There's a

1:26.4

super PAC called Leading the Future. It launched in 2025 with over $100 million, now up to $140 million from some of the biggest names in AI. Open AI's president Greg Brockman, Palantir's co-founder Joe Longsdale, Andresen Horwitz, the AI search company perplexity. This is not a fringe group. These are the people building the AI that you and I use every single day.

1:45.9

Now, connected to that super PAC is a dark money nonprofit called Build American AI. And Build American

1:51.2

AI hired influencer marketing agencies to run a two-face campaign on TikTok and Instagram.

...

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