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Something You Should Know

The Proof That Simple is Always Better & The Amazing Story of Pockets

Something You Should Know

Mike Carruthers | OmniCastMedia

Social Sciences, Science, Health & Fitness, Education, Self-improvement

4.54.3K Ratings

🗓️ 16 November 2023

⏱️ 50 minutes

🧾️ Download transcript

Summary

If you are getting less than 7 hours of sleep per night (and most people are), that can be a real problem. And the problem is more than just feeling a little sleepy the next day. This episode begins with a stark example of how just a little more sleep each night can make a world of difference and how too little sleep is affecting your life in a negative way. https://www.sleep.com/sleep-health/15-minutes-extra-sleep Simple is better than complicated - every time, every place and in everything. Yet, people tend to complicate things. Listen to my guest and you will understand why clear and simple messaging works best and exactly how to do it. Joining me is Ben Guttmann, a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, and he is the author of the book Simply Put Why Clear Messages Win—and How to Design Them (https://amzn.to/3udtVwz). Chances are the clothes you are wearing have pockets. And you probably have something in those pockets. Hard to imagine life without them. Yet, pockets are only about 500 years old. So where did they come from? How hard are they to add to clothes? Why do they come in different sizes and put in weird places on clothes? Here to discuss the fascinating history of pockets is Hannah Carlson she is an authority on the history of clothing and author of the book POCKETS: An Intimate History of How We Keep Things Close (https://amzn.to/3SUzmef). The next time you get angry, you might want to use that anger to accomplish something important and difficult. Listen as I explain the power of anger and how to use it to your advantage. https://www.nbcnews.com/health/feeling-angry-may-help-people-achieve-goals-study-finds-rcna123611 PLEASE SUPPORT OUR SPONSORS! Zocdoc is the only FREE app that lets you find AND book doctors who are patient-reviewed, take your insurance, are available when you need them! Go to https://Zocdoc.com/SYSK and download the Zocdoc app for FREE. Dell's Black Friday event is their biggest sale of the year! Shop now at https://Dell.com/deals to take advantage of huge savings and free shipping! Let’s find “us” again by putting our phones down for five.  Five days, five hours, even five minutes. Join U.S. Cellular in the Phones Down For Five challenge! Find out more at https://USCellular.com/findus Planet Money is an incredible podcast with stories & insights about how money shapes our world. Listen to Planet Money https://npr.org/podcasts/510289/planet-money wherever you get your podcasts! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

This episode is brought to you by Krakhan.

0:03.0

Crypto is like finance, but different.

0:06.0

It doesn't care when you invest, trade or save, do it on weekends,

0:11.0

or at 5 a.m.

0:12.0

Or on Christmas Day, at 5 a.m. or on Christmas day at 5 a.m.

0:15.0

crypto is financed for everyone, everywhere all the time.

0:19.0

Visit crackin.com slash see what crypto can be to learn more

0:22.8

don't invest unless you're prepared to lose all the money you invest this is a high risk

0:26.2

investment and you should not expect to be protected if something goes wrong.

0:31.3

Today on something you should know, how a tiny bit more sleep each night can make a world of difference.

0:39.0

Then, simplicity, when you make things simple for people, you make things better.

0:45.0

If you've ever worked in marketing, if you've ever worked in sales, the first thing that you're going to learn is that people don't buy features, they buy benefits.

0:52.0

People don't want features, they buy benefits.

0:52.6

People don't want a quarter inch drill,

0:55.1

they want a quarter inch hole.

0:56.5

People don't want a quarter inch drill,

0:57.7

they want a quarter inch drill, they want a quarter inch all.

0:58.8

They don't want the thing that one of the things does for them.

1:01.4

Also, how anger can be an incredible motivator,

1:05.4

and the fascinating story of pockets,

1:08.4

and why there are more pockets for men than women.

1:12.3

Another interesting piece about pockets

...

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