Thanks to this season's presenting sponsor, Kohler. They design innovative

sinks and faucets for people who do their best work in the kitchen.

So today is a very big day. I am trying a tomato for the first time and I know

it's hard to believe I have never had a fresh tomato. I've had a beer. This is

Brian Franklin. I've had Bouchetta but scraped all the tomatoes off and it's

strange because I love pasta sauce. I love pizza. And this is a video he posted to

his Instagram account in which he tries a fresh tomato for the first time in his

life. According to the USDA, the average American consumes 22 pounds of

tomatoes each year. That's mind-boggling to me. I don't even think I've

consumed 22 pounds of fresh produce in my lifetime. Who's Brian Franklin? Well,

I work with him at America's Test Kitchen. Brian is our director of public

relations, which means he's responsible for promoting a food media empire that's

been producing recipes, TV shows, cookbooks, magazines for the last quarter

century. So I'm going to try my tomato. I have my peace and it seems to be falling

apart but here it goes. I wish I could say I like it. I really do but I really

don't. I'm happy I tried it and I think I'm going to have to keep trying it

again and we'll see what happens. So the PR guy at America's Test Kitchen really

doesn't seem to like food. That's like saying the spokesperson for the beef

council is vegan. But what really struck me about Brian's tasting videos wasn't

even the irony or the obvious shock factor. It was the fact that he was trying

these new foods at all. If you think about it, it's pretty hard to change

something as deeply ingrained as your food habits as an adult. But Brian, who's

...