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Three minutes after ten is the time.

And you are listening to James O'Brien on LBC.

Listen, I don't really like hyperbole, except when I do.

It's also one of those words. I always wondered, does it mean something ever so slightly different to what we generally use it to mean? But no, I don't think it does. It means sort of like overblown and exaggerated, doesn't it? Hyperbole. It's the best. This is the best radio program in history. Well, actually, that's probably not hyperbole. But, um, okay, how about if you were to talk about this radio program potentially

reaches a billion, how many people are there in the world, Keith? Do we know what the population

of the world is off the top of our heads? A rough idea? Lots. This radio program potentially reaches billions of people.

Is that hyperbole? I think it probably is. It's true, potentially, because you can listen on the

internet pretty much wherever you are in the world. But it's obviously hyperbole. It's an exaggeration.

And I don't normally like hyperbole. I think it's the kind of, um, the 8.1 billion.

It won't be quite that many because some people haven't got the internet. Some people are in

North Korea. But anyway, six billion, seven, six or seven billion minimum, six or seven billion,

potentially people alert the advertising department. Listening could be listening to this

program right now. and we only count

...