Strategy number 36. PayPal Credit. Earlier, we talked about buy now, pay later options.

This strategy is going to be very specific, but for the right people, it could completely

change your business. To be clear, this isn't actually a Samkart feature, so this chapter

is sort of the reverse of the last strategy where the benefits are tied to being a Samkart user.

There was a time where Brian and I were doing live webinars multiple times each week.

These webinars pitched a big bundle offer to get Samkart with a bunch of other courses, downloads, and resources.

Price point was $997.

I know, I know. Again with the sevens. We've switched to nines now. We even toss in a few twos just to keep things spicy. These webinars were the

lifeblood of Sam Cart's growth. It was the only thing we were running paid traffic to,

which means we had to make our money back or the ads had to

stop. Return on ad spend, aka Roaz, was king here. If we could reliably spend $5,000 to get people

into a webinar that could close $5,000 in business, we would be printing money. Getting all those

leads, closing new customers, and breaking

even on the advertising spend without any follow-up would change the trajectory of our entire company.

So any opportunity to increase our ROAS had massive implications.

We had some mixed results with those webinars. Like any good sales pitch, it needed to be refined,

tweaked, and experimented with. But one day, we got an email from PayPal about a new product they

were offering called PayPal Credit. It was a buy-now pay later option that was being rolled out to all

U.S.-based PayPal customers. Credit to Brian, because he instantly saw the big opportunity.

We waited a few weeks for PayPal to fully roll out this feature.

Then, Brian added one slide that would quite literally change the course of SamCart.

We added one slide towards the end of the whole pitch that called out PayPal credit.

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