Hello, I'm Manuel Zaragoza. Welcome to Business Daily from the BBC. Coming up, the product you can use again and again and again and again and again. So the same fibers, the same material, will go round and round the same loop. And that can happen anywhere between seven and 25 times.

We're talking about the circular economy.

Is this how all products will eventually be made and used?

After all, the recycling industry is in a bit of a mess.

We have more and more issues controlling that volume of waste

and therefore we try to ship them out of our countries,

which creates

very difficult conditions for workers and health issues in other countries that are not

equipped to treat our waste.

That's all here in Business Daily from the BBC.

The environment and climate change and what business and politics can do about them are high

on the agenda at the World Economic Forum in Davos this year. But the messages from leaders there

have been, well, a bit mixed, really. At the World Economic Forum, President Trump dismissed

environmental campaigners as unnecessary profits of doom. That's unlike Prince Charles, who called for urgent action.

If there is one critical lesson we have to learn from this crisis,

it is that nature, ladies and gentlemen, is not a separate asset class.

Nature is in fact the lifeblood of our financial markets.

And as such, we must rapidly realign our own economy to mimic nature's economy and work in harmony

with it. Well, Prince Charles may be calling on the world to work with nature rather than against it,

but at the same World Economic Forum, Coca-Cola, one of the world's biggest producers of

plastic waste, said it won't stop using plastic bottles for its drinks because consumers

still want them.

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