You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day.

I'm your host, Elise Hugh.

Who wants to know the secret of every billionaire right now in the world, which is nobody likes them?

There are now at least 3,400 billionaires on the planet, and only a small minority of people view them favorably.

Forbes, chief content officer Randall Lane, should know.

He has spent the last 35 years tracking the world's richest people, their habits, their philanthropy, and yes, their egos.

Forbes tracks pretty much every billionaire

in terms of how much they give to charity,

how much end result goes into charity.

Compare that with the average American,

teacher, fireman,

gives 2% of his or her income to charity.

That gap, as somebody who loves entrepreneurial capitalism bothers me.

In his talk from the TED 2026 stage, Randall says that while today's billionaires are

deeply unpopular, the world actually needs them to stimulate widespread prosperity.

But how do you encourage the ultra wealthy to spend money on the public good instead of just piling it up?

He debuts a new Forbes ranking that may seem counterintuitive, reward billionaires for giving away money.

That's all coming up right after a short break. And now our TED Talk of the Day.

Now, I am a journalist, trained of the journalist,

but I spent most of my last 35 years as an anthropologist.

I've kind of been embedded with a very unique subspecies. You might know

them by their Latin name, billionaireist Maximus. And when I got to Forbes out of college in

...