So the three things I wanted to talk about today.

Number one, how do we make sense of Apple's announcements

at the Worldwide Developer Conference earlier this week?

The second, how should we make sense of increasing data

that is showing that Google is referring less traffic to websites, that there's a different consumer

behavior emerging as people use in particular chat GPT. And the third thing is to reflect on Sam

Altman's essay, The Gentle Singularity.

Now, I just want to give you a sense of how seismic and Titanic each of those issues are.

Apple is the biggest consumer hardware company in the world.

It's incredibly profitable.

It is renowned for stunning products. And people are really confused with what happened at Worldwide Developer Conference. Google's ad model has

funded the web for 20 years, and there are questions about what happens next. And finally,

Sam Altman, who is the CEO of the most consequential company

of the moment, OpenAI, has gently said, hey, we're heading towards a singularity of self-replicating

machines, and I use the word gently deliberately. He calls it the gentle singularity. So three

massive things. Each one of them would be a huge topic.

We're going to do them in about four minutes each. Please be ready for questions. So let's talk

about Apple and the worldwide developer conference. So we know what's happened here. Apple

doesn't seem to have anything going for it in terms of AI. I have

been an Apple customer since 1982. We are looking at a long period of time. You know, when I was,

when I first got an Apple, Ronald Reagan was in the White House and the Soviet Union was the Soviet Union.

And I pretty much owned computers from that company for four decades, and it was incredibly

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