By now you know that companies will do just about anything to jack up prices on you,

and AI is offering them an additional itch.

Delta Airlines is bragging about how they're going to boost profit margins with a new AI

algorithm that determines how much you will personally pay for your next ticket.

Thanks, AI.

It's almost Christmas time, but when I was searching American Airlines website,

I'm at the screen where I'm submitting my credit card information,

and the flights went up over $100 a flight.

This is price gouging.

It's not dynamic pricing.

It's price gouging.

They are charging different amounts based on what they believe you will pay for your groceries.

Dynamic pricing, surveillance pricing, lots of terms that mean companies set prices based on what they know about you.

And they know a lot.

That's coming up on Today Explained.

I might not have money for food or to hang out with my friends, but I always have money for

candles. I always have money for candles.

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