Welcome to Old Bond Street in the heart of London's high-end shopping capital Mayfair.

I'm Vivian Nunes and today on Business Daily, we're taking a look at a small accessory with an awful lot to say.

On good days I'd wear flowers and balloons and butterflies and on days, I would wear spiders and bugs.

For royalty, politicians and Hollywood stars, the brooch has long been a fashion staple.

But today, this jewel is experiencing a surge in demand, and retailers are taking note.

Especially now after COVID, there's a big comeback

because people are really wanting to make a statement,

to have fun, to be more playful.

And for sure, in the past year, I would say,

we've increased our sales for men's broch.

Pins and power.

That's Business Daily from the BBC.

I've just been led into Dolce and Garbana on Old Bond Street in the heart of Mayfair.

And I've just been taken through the store, out the back, going through security.

And now we're going to go upstairs.

Hi. Nice to meet you. I'm Vivienne. Hi, Carlos. Carol Walton from British Vogue. I'm an author

and founder of the podcast, If Jules Could Talk. I'm with Carlos from Dalchina, who's head of

fine jewelry. He's come from Milan to show us some of these incredible purchases.

My goodness, I don't think Business Daily has ever had anyone come from Milan to talk to us,

so this is definitely a first.

I'm Carlos Palacios from Dolce Cabana.

I manage the high jewelry collection, the Alta Joyeleria.

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