I get more consumption on my LinkedIn than CMC gets viewers.

That's absurd.

That makes no sense.

You cannot comprehend what one thoughtful two minute video can do

for business development.

We're the fastest growing independent agency

and advertising in the world. Our entire business model is my content

on LinkedIn. We spend nothing on sponsorships, no bullshit, no

booths, nothing. LinkedIn, free. Attention is the number one asset.

Thank you for having me.

There's a couple different ways I can go with this,

so let me start with this, and then I'll decide based on it. In this room how many people are

familiar with me and consume my content please raise your hand? Okay that

fucking hurts so I guess I'll be going left.

All right, let me actually then with that,

I thought that might be the case, and so what I'm going to do

is give you four or five minutes of context that will set up what I want to talk about here, which is these 12 and a half attributes.

But first, you know, prepping for this back to the clapping it up instead of clapping for people up here if I

just may louder than we just did for him I am just incredibly impressed of the journey of this.

I live in and have only run two family businesses.

Most of my clients are private equity or public companies.

There's probably not many things I enjoy more than a properly at scale run private

...