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What's up everyone. Thank you so much for tuning into the weekend edition of the real-vision daily briefing.

Here's a highlight from a real visionaries episode between luxury brand strategist John Cropper

and real-vision contributor, Dr. Pippa Maumgram, discussing why seduction and storytelling are key components for sales strategies. Enjoy.

The fundamental challenge facing American democracy is how the media and its role in the distribution of information has been fundamentally corrupted.

You used to have to give an oath. Like a doctor has to give an oath that they will do their best to save your life.

There was an oath as a journalist that said you're going to do your best to pursue the truth objective.

And not like in unlike many other countries, the industry of information and truth gathering somehow became politicised

where it was okay to be subjective. And now in this country we've got two different communications ecosystems based on political perspective in agenda.

You know what we'll say with like the MSNBC versus the Fox kind of thing.

The fundamental schism is causing such divisiveness and I'm really really concerned about that.

Now Donald Trump is a media entrepreneur, a media figure just like me.

He comes from television and understands storytelling and he understands the value of cost per thousand, CPMs, you know, advertising, attracting advertisers, demographics, etc.

I've read the investor deck for his new thing just last night.

Truth social.

The idea that the political power of the future is a media influencer by controlling their own media platform that that's a spooky and scary reality.

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