Here is the surprising first law of search.

Any effective search engine will sooner or later be corrupted.

Hey, it's Seth, and this is a Kimbo.

We'll be back in a second to talk about the miracle that is search.

But first, here's a message from our sponsor.

If you're looking for a great volunteer opportunity,

SchoolHouse.World is a nonprofit online educational platform that provides free tutoring to children from over 100 countries.

Volunteers range from high school students to retired professionals.

Founded during the pandemic by Salcon of Khan Academy fame,

SchoolHouse.World helps learners build confidence, find community, and pay it forward.

Search is, in fact, a miracle.

Just about anything in the world can be found just about instantly from the comfort of your chair,

or if you're standing outside with a phone, just using your fingertips.

That was impossible to comprehend 30 years ago.

50 years ago, it belonged in a science fiction book.

But search is fascinating because search is actually an engine of attention,

and attention leads to money.

And in our capitalist-based culture, money changes the culture.

Quietly, day by day, search has been changing our culture,

and we might not even have noticed.

This is a collection of a whole bunch of random thoughts that add up to a simple alternative

and maybe some insight about how our culture has changed.

...