The Power of Reinvention | CAULIPOWER’S Gail Becker on Her $500M Second Act

The Tony Robbins Podcast

Tony Robbins

Marketing, Smallbusinessowner, Education, Tonyrobbins, Business

4.4 • 6.8K Ratings

🗓️ 6 June 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET.

In PART ONE, you'll hear Tony Robbins in a one-on-one interview with GAIL BECKER, Founder and CEO of CAULIPOWER, a wildly successful brand that has revolutionized the frozen food market by introducing healthier and innovative alternatives. And the best part – Gail didn’t launch this company until the age of 52.

Becker started her career in public relations, working for prominent media companies such as Warner Bros. and the Canadian Broadcasting Corporation. In 2001, she co-founded "Strategic, Inc.," which specialized in providing strategic communications and media relations services to clients in the entertainment, media, and consumer sectors.

However, following the death of her father in 2015, Gail needed a change. Emboldened by her two sons' diagnosis of Celiac Disease, Gail embarked on a mission to find both healthy and delicious alternatives to gluten-containing foods. She began experimenting with cauliflower as a substitute. After countless trial and error, Gail succeeded in creating a recipe that her family actually adored. It was at this moment that CAULIPOWER was born.

Thanks to Gail's vision and perseverance, CAULIPOWER has become one of the fastest-growing food companies in the United States -- and a $500M brand. Gail has also proven that it’s never too late to become a successful entrepreneur.

***

Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

Learn more about Business Mastery: https://tonyr.co/bm-podcast

SHOW NOTES:

[00:00] Mary B. Intro

[01:04] Introduction to Gail Becker

[02:20] Three factors that inspired change

[03:20] The evolution of Caulipower

[05:39] It’s never too late to bet on yourself

[07:41] Recognize the moment it clicks

[10:15] Move fast when first to market

[12:11] Consumers demand quality

[14:21] Always connect with those using your product

[16:14] Breaking rules for success

[18:20] Hire people who know what you don’t

[19:48] Reinvention sparks innovation

[21:32] Business Mastery Information Ad

[22:28] Pandemic shifting

[27:32] A mission to help people lead healthier lives

[28:00] Double down on innovation

[28:35] The future of CAULIPOWER

[29:53] Lessons for her sons

[31:21] Sign off

Transcript

Click on a timestamp to play from that location

0:00.0	Hello and welcome to the Tony Robbins podcast. It's Mary B with a 30-second intro to this episode.
0:05.6	You're about to hear a one-on-one conversation that was recorded at last year's Business Mastery conference.
0:11.8	I just want to let you know that this year's Business Mastery is coming up.
0:15.2	So if you are interested in taking your business to the next level with Tony's help,
0:19.9	and please come join us. I'd love to see you at Business Mastery 2023.
0:24.3	It's August 15th through 20th. You can come get right in on the action in person with us here at the Palm Beach Convention Center,
0:32.7	or if you prefer you can attend right from the comforts of your own home through Zoom.
0:37.0	Just go to TonyRobbins.com forward slash Business Mastery to apply.
0:42.0	We can't wait to meet you now on to the show.
0:45.1	Reinvention is what keeps you hungry. It's what keeps you engaged. It's what keeps you curious.
0:54.6	It's where the sparks of innovation live.
1:03.2	We're going to begin here initially with a lady who, you know, she's got tremendous background.
1:09.8	She'd been a vice president of communications at Warner Brothers. She worked with equipment
1:13.7	administration. She'd worked with Edelman, the PR agency. And at 52 years old she decided to become an
1:20.6	entrepreneur. And she was so successful that literally she turned things around.
1:26.6	I think the first year she made five million gross revenues, but within three years
1:31.0	was doing a hundred million dollars. And she did it to solve a problem like most great entrepreneurs.
1:35.9	In this case, or two other family members.
1:38.6	Laser Jammin have given up for Gail Becker founder of Colin Power, Laser Jammin.
1:46.3	You know, we're thrilled to have you. Thank you. I'm so thrilled to be here.
1:50.2	What's your experience about what witnessing these crazy people are all doing together here?
1:54.2	I'm curious. It's amazing. It's palpable. That's wonderful. Well, listen, you have,
	...

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