The Power of Pricing - 051

Bedros Keuilian Podcast Show

Bedros Keuilian

Self-improvement, Education

5 • 2.2K Ratings

🗓️ 13 June 2018

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Can your business still thrive when you set your prices high? In this episode, Bedros Keuilian and Craig Ballantyne show you how premium pricing actually allows you to offer clients what your cheaper competition can’t. Watch or listen now to discover why people pay for results, and how to double your income by tweaking the way you deliver your product or service.

“The more people pay, the more they pay attention.” - Bedros Keuilian

Here’s what you’ll discover:

0:54 - How cars and watches prove that people will pay you for status.
2:47 - Why premium pricing allows you to outmarket your competition.
4:36 - How to deliver your product or service in less time and double your revenue.
6:51 - Why pricing higher is the only way you can offer a world-class experience.
8:16 - Why profit, not revenue, reveals your business’s level of success.

“Build your business around your life and your price.” - Craig Ballantyne

Transcript

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0:00.0	Trim the fat, take the one business that has the greatest potential, and increase their revenue
0:04.9	so that you can have greater profit margins because profits feed the family. So, Hey, I want to talk to you about the secret ingredient in building an empire and it's called
0:30.6	the power of pricing.
0:31.6	My name is Craig Balantin.
0:33.0	I'm here with Bedros Koolian,
0:34.0	and this is the Empire podcast show.
0:36.0	Baidros, you're a car lover.
0:38.0	Let's talk about the prices of cars.
0:40.0	What allows some companies to charge outrageous, what seemingly outrageous What
0:44.0	seemingly outrageous amounts for cars like Ferraris,
0:46.0	like Ferraris, Lamborghinis, Bugatti,
0:48.0	you know, how do they charge that while, you know, Corvette is, you know,
0:52.0	150 or something like that.
0:53.7	Sure. Well, you know it's funny because loving cars I've learned very quickly
0:57.5	that when you buy and cars and watches same thing.
1:00.6	When a watch is over a thousand dollars it's no longer a watch is a
1:03.7	time piece right so a ten thousand dollar cardier a twenty thousand dollar
1:08.2	omega that's a time piece it's no longer a watch because you're buying a lifestyle is what you're saying.
1:13.7	What they've done is they've taken that brand whether it's a car or a watch and
1:16.7	they've tied it into a lifestyle and status so Ferraris,
1:19.6	laminarines, Bugatti's Rolls Royce and I'll give you an example.
1:23.1	The Rolls Royce Ghost, which is a four-door sedan, sells for about $275,000.
	...

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