The Power of Persuasion #242
The Brian Buffini Show
Brian Buffini
4.8 • 2.4K Ratings
🗓️ 15 September 2020
⏱️ 35 minutes
🧾️ Download transcript
Summary
“The more people we can influence, the more people we can serve and help.” – Brian Buffini
From negotiating to collaborating, you need persuasion to get anything done in life. In this episode, Brian takes a deep dive into the art of persuasion, focusing on two powerful books to explain how you can become better skilled at influencing others so you can serve and help them. Topics discussed include why our need to be right means we often miss opportunity, why we all want to feel heard and why empathy is so important. Also outlined are the six principles of persuasion you can use to give customers a nudge in the right direction.
Interested in becoming highly-skilled in the area of persuasion? Check out our training programs and see how Buffini & Company can help!
YOU WILL LEARN:
- Why you can't win an argument.
- Why people argue.
- Why great salespeople must be skilled at persuasion.
MENTIONED IN THIS EPISODE:
“How to Win Friends & Influence People,” by Dale Carnegie
“Influence: The Psychology of Persuasion,” by Robert B. Cialdini
“Acres of Diamonds,” by Russell Conwell
ESPN “30 for 30” documentary series
Buffini & Company Heritage Profile
“The 7 Habits of Highly Effective People,” by Stephen R. Covey
Episode 222, Choosing Hope in a Racially Divided Culture with Miles McPherson
Episode 226, The Magic of Owning a Home
Buffini & Company The Pathway to Mastery®
INSPIRATIONAL QUOTES FROM THIS EPISODE:
“A man convinced against his will is of the same opinion still.” – Dale Carnegie
“If your mind isn't open, keep your mouth shut too.” – Sue Grafton
“It is better to keep your mouth closed and let people think you're a fool than open it and remove all doubt.” – Mark Twain
“Disappointment is unmet expectations. And the more significant the expectations, the more significant that disappointment.” – Brené Brown
“To be kind is more important than to be right. Many times what people need is not a brilliant mind that speaks, but a special heart that listens.” – F. Scott Fitzgerald
“There is a distinct lack of empathy in our culture. The more you practice it, the more successful you'll be, the more you'll stand out, the more persuasive you’ll be, the more impactful you'll be.” – Brian Buffini
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Theme Music: “The Cliffs of Moher” by Brogue Wave
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Transcript
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| 0:00.0 | MUSIC |
| 0:14.0 | Welcome to the Brian Baphini Show, where we explore the mindsets, motivation and methodologies |
| 0:19.2 | of success. |
| 0:20.2 | Here's your host, Brian Baphini. |
| 0:30.0 | MUSIC |
| 0:40.0 | Well, the top of the morantillo, welcome to the Brian Baphini Show. |
| 0:42.9 | Today, hopefully this episode will be very helpful for you. |
| 0:47.2 | And so it's called the power of persuasion. |
| 0:49.7 | This is something that is useful in regular life and in our discussions. |
| 0:54.2 | And also for many of you who are involved in some form of sales, power of persuasion, |
| 0:59.8 | again, is critical. |
| 1:01.3 | And you know, I've been listening to this my whole life, you know, in Ireland, they say, |
| 1:04.1 | ah, Baphini, you have the gift of gab, you could sell. |
| 1:06.9 | I used to ask them, oh, that's how they used to say it to me because you could sell anything |
| 1:11.8 | basically is the premise. |
| 1:12.8 | And I've been told that many times, Brian, you can sell anything. |
| 1:16.8 | The truth of the matter is it couldn't be further from the truth. |
| 1:20.8 | I can't just sell anything and I never have been able to do such a thing. |
| 1:26.4 | I can't sell anything. |
| 1:27.6 | I don't believe in. |
| 1:29.5 | I can't convince anybody to do something. |
| 1:31.7 | I'm not convinced of myself. |
... |
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