What's up everyone this is Alex Lieberman co-founder and executive chairman of Morning Brew welcome back to Founder's journal

My personal audio diary where I give you the business builder the tools you need to think better in order to build better

Whether that's building a business a team or a new product

Today, I'm talking about the power of perspective. Let's hop into it

This episode is a follow up to last episode of Founder's journal on perfectionism and being a striver and some of the baggage that comes along with that

We've also purposely published this episode ahead of the 20th anniversary of September 11th

20 years ago

a terrorist coordinated four separate attacks on US soil leading to not only the collapse of the twin towers and damage to the Pentagon but also the death of almost 3,000 innocent people

This event is forever etched into all of our brains and honestly it feel wrong to talk about pure business and career stuff

On a day that reminds us that honestly things like business really don't matter in the grand scheme of things

Without perspective you can get lost in the day to day grind without a reminder of what it is you're actually grinding for

I already mentioned it but I have found that one of the best ways to be able to strive to reach for perfection

but also strive healthily, strive with balance is through experiences that create perspective

Experiences that force you to sit and reflect on some of the biggest most uncomfortable questions

that the busyness of life often enables us to avoid

This perspective can be shaped either through lived experiences

but even better is through understanding other people's experiences

Fortunately or unfortunately I've experienced this in both ways

First I've experienced it with the death of my dad

When I was a junior in college at the University of Michigan this was 2013

A week before going back to Michigan going back to campus for school my dad passed away suddenly from a stroke

He was in perfect health, literally same build as me, same health as me, eight healthily, worked out five days a week

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