The power of personalization in the age of AI | Mark Abraham
TED Talks Daily
TED
4.1 • 11.9K Ratings
🗓️ 3 October 2024
⏱️ 15 minutes
🧾️ Download transcript
Summary
With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI.
Transcript
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| 0:00.0 | Ted Audio Collective. |
| 0:02.0 | Audio Collective. |
| 0:04.0 | You're listening to Ted Talks daily, |
| 0:11.0 | where we bring you new ideas to spark your curiosity every day. |
| 0:14.8 | I'm your host, Elise Hugh. |
| 0:16.6 | Whether you're trying to change an airline ticket, online shopping, or signing into the doctor's office, |
| 0:22.3 | the experience can be really tedious. |
| 0:26.5 | Much better tailored experiences could simplify and improve our lives, right? |
| 0:32.1 | Well, in his 2024 talk, |
| 0:33.6 | Personalization pioneer Mark Abraham |
| 0:35.9 | takes us through how, and what he's learned |
| 0:38.7 | about how well companies can really match our preferences |
| 0:42.2 | and do personalization better. |
| 0:44.8 | That's coming up after the break. |
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| 1:15.0 | Hey, it's Adam Grant, host of Work Life, another podcast from the TED Audio |
| 1:19.2 | Collective. As the work landscape keeps changing, work life is a show about making your job work for you. |
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| 1:31.0 | There's a sequence that we can see that if you're surrounded by people who respect |
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