The hidden forces behind your food choices | Sarah Lake

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4.1 • 11.9K Ratings

🗓️ 4 October 2024

⏱️ 11 minutes

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Summary

What we eat is less about what we choose and more about what’s offered to us, says food and climate expert Sarah Lake. Unpacking how governments and companies have driven up meat consumption in the US through extensive marketing, she explains how we could employ these same forces to incentivize plant-based eating — for the sake of the planet, public health and global food security.

Transcript

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0:00.0	Ted Audio Collective.
0:02.0	Audio Collective.
0:04.0	You're listening to TED Talks Daily,
0:10.0	where we bring you new ideas to spark your curiosity every day.
0:14.6	I'm your host, Elise Hugh.
0:16.7	I remember growing up in seeing commercials with the tagline,
0:19.5	Beef, it's What's for Dinner?
0:21.5	I even saw one for pork on the side of a truck one time that went,
0:25.0	I scream, you scream, we all scream for pork.
0:29.0	That's right.
0:31.0	These are advertising campaigns that successfully shifted the way Americans eat.
0:35.6	And in her 2024 talk, dietary guide Sarah Lake reminds us that what we put on our plates
0:41.0	is thanks to government and company campaigns and incentives.
0:45.2	And those incentives can also shift things in the other direction to more plant-based diets.
0:50.6	Coming up after the break.
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1:15.1	one that's right for you capital at risk pension rules apply and now our TED Talk of the
1:22.2	day And now our TED Talk of the day.
1:24.0	When I was a kid, we'd go visit my grandparents,
1:28.0	and my grandma Tuts was a classic 1950s American housewife.
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