Get ready for your daily dose of marketing strategies and tactics from

entrepreneurs with the guile and experience to help you find success in any

marketing capacity. You're listening to marketing school

with your instructors Neil Patel and Eric Sue.

All right guys before we start we got a special message from our sponsor.

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to improve your load time. Welcome to another episode of Marketing School.

I'm Eric Sue and I'm Neil Patel.

And today we are going to talk about the power of no, which is the best sales tactic now that sounds counterintuitive right but why in the world does no why is no a good thing well know is a good thing because the moment someone comes back and they say,

hey, can I have a discount?

Hey, can I get more for the same price?

And they keep asking you for more and more stuff.

The moment you say yes with one thing, they know they can walk all over you and ask you for 10 more things

and it's non-stop and what you'll find is one it makes it harder to close a deal because they

realize that you'll cave into all of their demands.

And two, when you have your agreement finalized, you're probably not going to like it because you'll

find that it won't be as profitable as you want.

You may even let up losing money because you're doing all these things that are out of scope

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