The Power of Making Things Simple & How Pockets Changed Everything - SYSK Choice

Something You Should Know

Mike Carruthers | OmniCastMedia

Science, Social Sciences, Self-improvement, Education, Health & Fitness

4.6 • 4K Ratings

🗓️ 15 November 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here is the GoFundMe link for Pearl that I mention in this episode: https://gofund.me/2aa4d537e Most people don’t get enough sleep — and even a small deficit can take a big toll. Just 15 extra minutes a night can boost your health, focus, and mood more than you’d expect. This episode begins with a surprising look at how too little sleep quietly undermines your life — and how a little more can make all the difference. https://www.sleep.com/sleep-health/15-minutes-extra-sleep Simple beats complicated — in business, communication, and life. Yet most of us instinctively make things harder than they need to be. Marketing entrepreneur and educator Ben Guttmann, who’s helped clients from the NFL to Nobel Laureates, reveals why simplicity is the ultimate superpower and how to harness it in your ideas, writing, and daily decisions. He’s the author of Simply Put: Why Clear Messages Win—and How to Design Them (https://amzn.to/3udtVwz). You probably have pockets in nearly everything you wear — and yet, they’re only about 500 years old. Where did they come from? Why are women’s pockets so small? And what do they say about how people have lived through history? Hannah Carlson, a historian of clothing and author of POCKETS: An Intimate History of How We Keep Things Close (https://amzn.to/3SUzmef), reveals the surprisingly political, personal, and practical story of the humble pocket. Finally, anger isn’t always destructive — used wisely, it can be one of your greatest motivators. Research shows that channeling anger toward a meaningful goal can actually help you focus and achieve more. I’ll explain how to tap into the power of anger — without letting it take over. https://www.nbcnews.com/health/feeling-angry-may-help-people-achieve-goals-study-finds-rcna123611 PLEASE SUPPORT OUR SPONSORS! AG1: Head to ⁠⁠⁠https://DrinkAG1.com/SYSK ⁠⁠⁠ to get a FREE Welcome Kit with an AG1 Flavor Sampler and a bottle of Vitamin D3 plus K2, when you first subscribe! AURA FRAMES: For a limited time, visit https://AuraFrames.com and get $45 off Aura’s best-selling Carver Mat frames -named #1 by Wirecutter -by using promo code SOMETHING at checkout INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now! QUINCE: Give and get timeless holiday staples that last this season with Quince. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! DELL: It’s time for Black Friday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at: ⁠ https://Dell.com/deals ⁠ NOTION: ⁠⁠Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: ⁠https://notion.com/something⁠ PLANET VISIONARIES: In partnership with Rolex’s Perpetual Planet Initiative, this… is Planet Visionaries. Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Today on Something You Should Know, how a tiny bit more sleep each night can make a world of difference.
0:09.0	Then, simplicity. When you make things simple for people, you make things better.
0:15.0	If you've ever worked in marketing, if you've ever worked in sales, the first thing that you're going to learn is that people don't buy features,
0:21.5	they buy benefits. People don't want a quarter inch drill, they want a quarter inch hole. People
0:26.7	don't want a quarter inch drill, they want a quarter inch hole. They don't want the thing,
0:29.8	they want the thing does for them. Also, how anger can be an incredible motivator and the fascinating
0:36.4	story of pockets, and why there are more pockets
0:40.3	for men than women.
0:42.3	Another interesting piece about pockets is that in menswear it's part of doing business.
0:48.3	In women's where it's often sort of thrown out because it takes too much time.
0:53.3	First thing to go are pockets.
0:55.7	All this today on Something You Should Know.
1:00.8	I want to tell you about a great new podcast I think you'll like.
1:04.5	I'm loving it.
1:05.9	So what happens when our passions become obsessions?
1:10.2	Well, on David Green is obsessed, one of America's
1:13.3	most familiar voices and longtime co-host of NPR's Morning Edition seeks out obsessives of all
1:20.8	kinds while unpacking his own fixations. You'll hear David talk to comedian Tignito about her complex passion for plant-based food.
1:31.3	Actor David Arquette on his love of Bozo the Clown.
1:35.2	Paula Poundstone on her house full of cats.
1:38.7	Celebrity chef and author Michael Simon discusses,
1:41.8	why, he just can't quit the Cleveland Browns
	...

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