Welcome to office hours. I'm David Meltzer here at the Sirius XM Studios live in Las Vegas at the

Wind Hotel and I'm blessed. And if you didn't realize I'm blessed, just look at the three

co-hosts that I have here today. The incredible Allie. Hello. Robert. Good to see you.

And the rookie of the year, Nick of Wom, the Well-O-O-N-Machine, the anchor man, makes me proud.

But I'm proud not only of you three joining us today on office hours, this is one of my

favorite entrepreneurs of all time.

And the reason Cindy Eckert is one of my favorite entrepreneurs of all time is that

her life illustrates one of the most valuable lessons of entrepreneurship, which is understanding

the difference between perceived value and bottom line.

And Cindy Eckers's story is one of huge success.

She exited for over a billion dollars.

And if I'm not mistaken, she actually bought back the company for a dollar.

That may or may not be true, but I think it is.

But with her success, came understanding perceived value in bottom line and also giving back.

And one of the few people I know that has, for the sake of making a lot of money to help a lot of people and she's always having a

lot of fun usually in pink welcome to office hours Cindy Eckert going on thanks David it's

so good to be here it's great to see you as always and thank you for such a kind introduction

well you are one of the greatest introductions that I have gotten in my

entrepreneurial career. I follow you. I know the team's going to talk about all the great

exciting things that you have on, but I'm going to stick to my general lesson of being an

entrepreneur, which is understanding the difference between perceived value and bottom line. And why I say

that lesson is that Cindy could have exited her company for less than a

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