the power of having more than one ad strategy in your back pocket for when things go wrong.

Or my secondary title, which is how Hawkeye from the Avengers can help you manage ads better.

Whatever title you're feeling more, let me know.

So this is going to be just a sneak peek into my brain as I share with you what I've had to do in

clients accounts before when the going got tough as a Facebook and Instagram ad manager.

You know if you're watching me on YouTube right now you can see that I have on not one but two sweatshirt, two hoodies on because it's super freezing cold in my house right now down here in Mexico and

Stay with me. I'm going somewhere with this and it'll help you with your ads, which is you've got to do what it takes

Right if I only was able to add on layers of clothing. I could get even more cold, but I do have my little space heater right here behind me, although it's not on right now because, well, I want to be able to record and you need to hear me clearly, right? And then, you know, if that doesn't work, I got my bed heater, which makes the bed oh so nice and cozy before I go to sleep. Now, what does this have to do with your ads well

when the ad going gets tough but you know you already have an an offer that converts

well organically or when you launch or when you're emailing to your email list to sell your

thing your program your offer what have you the thing that you are blessed with skills and passion on to help people here on this here earth, then you got to pull out some extra ad strategies.

I'm talking about beyond the basics that I teach in my course, the ad testing cheat code, like the Olympic gold medal testing framework to really cut your lead costs, you know, beyond just taking ad copy and testing it, you know, three versions of ad copy to find the winning, best performing ad copy, and then bringing in five different ad visuals and testing those against each other to find the best performing one.

And then taking those combinations and pairing them with different headlines.

You know that bold text at the bottom of an ad that shows up to the left of the blue call to action button, download, learn more, sign up, that's the call to action button.

So beyond that, you know, maybe you've even tried some different audiences for

targeting and now you're not getting the results that you believe you could get well I want to

encourage you keep on trying and let's think of the Avengers because I did mention

Hawkeye if you don't know who he is he's played by Clint Burton I believe he's that non, just regular human, you know, and he has the quiver of arrows.

And he always seems to whip out the right arrow for the occasion, saving his butt.

It's pretty cool in the Inventure movies, the way he can fight with that thing.

And, you know, that's just the difference between experience in managing Facebook and

Instagram ads is you have more tricks up your sleeve to get the ads to work better.

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