Hey, it's Guy here. So have you ever looked at a building or a monument and just been

overwhelmed by the design of it? How does the design of something change the way we think about

the places where we live? Well, on the show today, we're going to be hearing ideas about building

smarter, better, bolder designs. It's called the Power of Design and this episode originally aired

in May of 2016. This is the Ted Radio Hour. Each week, groundbreaking Ted Talks.

Ted Talks. Ted. Ted. Technology. Entertainment. Design. Design. Is that really what's

10 for us? I'm never known that it delivered at Ted conferences around the world. It's the gift

of the human imagination. We've had to believe in impossible things. The true nature of reality

beckons from just beyond those talks, those ideas adapted for radio, from NPR.

I'm Guy Razz. To Tony, can I tell you something that totally drives me crazy? Sure.

So, you know what you get to join a conference call from your smartphone?

You got to dial the number on your phone. And then flip back.

To that screen to get the conference code. And then you flip back and then you lose all the

codes. You have entered in-balance meeting credential. Goodbye. It, it tries me crazy.

Oh, I do that every day. Yeah. And you're like, why does it have to be so hard? Right? Is crazy?

That nobody has figured out how to like make that much easier? You hit on a really great problem.

This is designer Tony Fidel. And what he's probably best known for? He's somewhat revolutionary

device known as the iPod. Yeah, I had a big hand in the early days of the iPod.

You could say Tony is obsessed with great design. And it means that he spots bad design all

around him all the time. You know, being around me is not such a great experience because I'm like,

who designed this? I'm like, it drives you nuts. Like everywhere I turn, I'm driven nuts by this

and this. So I'm never really satisfied by so many things in the world. And when I do,

...